EDGE NYC × LEGEFILMS
MORE THAN
A VIEW.
I’ve worked with Edge before, creating short-form content that has reached millions of viewers.
Now, with the all-new immersive experience, I’d love to take that partnership further — showing audiences everything Edge has become.
View campaign ↘
The creator
Built around experiences worth showing.
GERI BABOCI
LEGEFILMS
I’m Geri, the filmmaker behind LEGEFILMS. I create cinematic short-form content around travel, experiences, cities and the places people want to experience in person.
100K+
Followers
250M+
Total views
18.4%
Engagement
8×
Industry average
Engagement rate based on the same creator statistics used in the LEGEFILMS PGYTECH proposal.
Past collaborations
Brands already trusting the work.
DJI
insta360
UNIVERSAL
MUSIC GROUP
MUSIC GROUP
UTA
EDGE
Previously with Edge
Proven content.
Proven audience.
7.0M+
Total views
1.55M+
Visible interactions
22.1%
Combined interaction rate
The campaign
Edge is more than
the skyline.
The new experience starts before the sky deck.
The campaign would shift the story from simply showing the NYC view to showing the complete Edge experience — the newer immersive environments, the journey upward, the outdoor deck, the glass floor, the skyline and the moments in between. Two cinematic short-form videos, each built for Instagram and TikTok, would give the experience two distinct creative treatments.
01 / Hero Reel
THE
EXPERIENCE
A fast-paced cinematic journey through the complete visit. The goal is to make viewers feel like they’ve experienced Edge themselves — and leave them wanting to go.
Enter → Explore → Ascend → Experience → Look Down → Take in NYC
02 / Visual Reel
BEYOND
THE VIEW
A more visually-driven film focused on the moments that make the new Edge unique: immersive spaces, reflections, color, movement, the glass floor, atmosphere and New York from 1,100 feet above Manhattan.
TWO FILMS.
ONE IDEA.
MORE THAN A VIEW.
ONE IDEA.
MORE THAN A VIEW.
Campaign investment
$5,000
A two-video cinematic creator campaign focused on the complete Edge experience, produced as one connected visual package and distributed across LEGEFILMS creator platforms.
Included
✓Creative concept + campaign development
✓On-location production at Edge NYC
✓2 original cinematic short-form videos
✓Full editing, post-production + color
✓Instagram Reels + TikTok cross-posting
✓3 Instagram Stories
✓Organic social content
Paid advertising, whitelisting and extended brand usage are not included unless agreed separately.